This past Easter weekend, in anticipation of the 2013 CARIFTA Games, Cable & Wireless Communications (CWC) made a strategic move by boosting its mobile data network in The Bahamas. The company made the decision based on an expected surge in usage during the region’s main athletics meetings which took place in the islands this past weekend.

The company’s local subsidiary, BTC needed to install a new mobile cell site in order to handle the increased usage volume at the country’s National Stadium on the island of New Providence. Adding to that, BTC also installed four more sites in the region to help share what they thought was substantially heavy mobile data traffic

BTC is relatively new to the data services market, launching a service called HSPA+ in January of 2012. Since then, they have seen a major spike in data traffic over their network, especially in the past six months. The company also reports that since the launch of the new network, BTC customers are making a staggering 500,000 calls per day, which are significant numbers for the islands.

According to Geoff Houston, CEO of BTC,  “What we have seen is that the pent up demand for both voice and data in The Bahamas was extraordinary. These new cellular towers will provide even better data and voice services to our mobile customers.”

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