Via Nasdaq: DirecTV  recently reported its Q1 2013 earnings. While the slowing growth in its domestic operations remains a key concern, the Latin American business continues to expand. Overall revenues for the company grew by 8% during the quarter, but the currency impacts from Venezuela’s devaluation and Brazil’s weaker real weighed on earnings.

While DirecTV’s rival Dish Network  has been aggressively eyeing the wireless market in order to remain competitive, DirecTV is betting on its traditional satellite based model. The success of its middle-market focused programming packages, and the growing popularity of prepaid products is helping it win market share in Latin America.

DirecTV’s market-share rise in the region is another sign of the fast-paced growth of the services market in Latin America, specifically in satellite and mobile communications. Though investors may not be fully sold on every market in the region, the vast majority of growing markets are proportionally growing demand for better, faster, and easily packaged digital television services. This is evident in places like Mexico, where telecom giant Televisa has a market share of roughly 3/4 of the TV-watching population.

A steadily growing services market that shows no sign of slowing down is good news to other international satellite providers. The success of DirecTV could be the blueprint for more market penetration in the future.