Vodafone has launched Vodafone Brazil with Datora Telecom and plans to develop and offer machine-to-machine (M2M) products to business customers in the region. Under the Vodafone Partner Market agreement, Vodafone’s non-equity partner Datora Telecom will re-brand its mobile arm to Vodafone Brazil, effective immediately.

Datora Telecom will also work with Vodafone Group Enterprise to develop and offer machine-to-machine (M2M) products and services to business customers, with unified voice and data mobile communications services and advanced enterprise roaming propositions to follow in 2014.

Vodafone says its new Vodafone Brasil partner market relationship with Datora Telecom will help support the growing number of multinational companies looking to expand in Brazil. Around half of Vodafone’s 1,700 multinational customers already have employees based in the country, and the trend is expected to continue. In 2012, Datora Telecom set up a dedicated M2M unit and has now installed more than 230,000 M2M connections for corporate customers