TIM and Claro filed a complaint against Vivo before the Brazilian regulator ANATEL, arguing that the promotion “Receive More SMS” (in Spanish: Reciba más SMS) created a parallel market for SMS.

The promotion launched by VIVO in 2011 and extended until the end of May 2012 encourages subscribers for every SMS received, the subscriber gets $ 0.0247 USD credit per SMS.

According to Marketing Director at TIM, Roger Solé, “this type of promotion encourages fraudulent use of SMS”.

See the VIVO, TIM and Claro records in Latin Target.

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