Telefonica will roll out its rebranding process on 1 May, Europa Press reports, citing market sources.

Telefonica will rebrand its mobile operations, using exclusively the Movistar commercial brand name across Spain and Latin America. Telefonica will thus continue the rebranding process which the company started in Chile in October 2009. Telefonica Chile S.A. was the first company unit to replace the commercial name of Telefonica by Movistar.

O2 will remain Telefonica’s commercial brand name for northern European operations, including fixed and mobile telephony services. The operator will continue using the Telefonica brand name exclusively for institutional purposes, to address employees, investors, for corporate social responsibility activities, as well as for sponsorship, patronage and social programs.

See the Telefonica Chile S.A.  or the various Telefónica records in Latin Target

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