Tag Archives: Handsets

Peru's Handset Imports Exceed US$500 Million

Telecoms, ,

Imports of mobile phones into Peru in the first nine months of this year rose by 24% compared to the previous year – reaching US$544 million.

Citing statistics from Peru’s Foreign Trade (Comex), Peru 21 wrote that the strongest surge in imports was from America Movil which saw its imports nearly double to $196 million.

Telefónica Peru’s imports were  $169 million (9% increase), Brightstar Peru $41 million (10%), Celistics Peru, with $35 million (down -22%), and Nextel del Peru, with $33 million ( down -48%).

A study by the Ministry of Transport and Communications (MTC), the number of mobile operating by the end of 2010 exceeded 29 million, representing a growth of 15% over the previous year.

Similarly, figures from the National Survey of Households (Enaho) in September 2011, revealed that 76% of Peruvian families have a cell phone.

Telefonica to cut mobile phone range to reduce costs

Telecoms, , ,

Telefónica will reduce its range of handsets as part of its efficiency drive, freeing it up to develop new products and services within its digital division, Reuters reports, citing Telefonica Digital CEO Matthew Key.

Telefónica has recently launched a restructuring process, creating two geographical divisions of Europe and Latin America, and two new operating units, with a digital division and a global resources unit. The global resources unit aims to increase company efficiency, with more central buying of equipment across the company to take advantage of its scale and prevent duplication.

According to Key, the group currently sold 240 handsets, with only 12 common in every market. The operator plans to reduce that number to below 100. Key’s digital division will bring together all of Telefonica’s digital projects and research and development, aiming to create new services and speed up the time it takes to get them to market. It will focus on such areas as digital advertising, financial services, cloud computing and machine to machine operations. Key also said that Telefónica plans to invest “not insignificant sums” to start up companies and hold academies to support new ideas and businesses around the world.

See the Telefónica, S.A. record in Latin Target.

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