According to research firm Frost & Sullivan, mobile services markets revenue in Latin America will eclipse USD $100 billion by 2017, growing by around 40% in just five years. What are the growth factors? Data networks like 3G, 4G, and LTE implementation are expected to make an unprecedented push into all markets of the region, with adoption rates as high or higher than almost anywhere else in the world.

These lofty predictions are based on a consistent increase in investments into 3G and 4G expansion, paired with aggressive marketing and improved quality of services by regional mobile operators. That, plus a population quickly becoming more adept to technology, especially smartphones has made the mobile services market one of the strongest on the continent.

Smartphone usership has also increased dramatically in places like Brazil, where local production has lowered costs, and made phones affordable and available to a larger percent of the population than ever before. With a greater number of overall mobile users, the natural progression will be growth in services; a concept not lost on local and international telecoms.

Subsidized prices and easy installment platforms will also be a big contributing factor in the mobile market growth, according to Frost & Sullivan. Mobile companies have diversified their market by offering pre-paid plans, and adjusted plans to include middle, and lower-middle class people into the active mobile market; something that just wasn’t possible a few years ago.  With a newly diverse market, mobile operators have also been able to diversify their revenue stream.

Stay on track with all of the rapid telecom movement and mobile markets with Latin Target’s Telecoms Plus. What is Latin Target? Find out at www.latintarget.com