According to a recent study from analysts at Analysys Mason, emerging markets and mobile data, specifically in Latin America will play a major role in driving global telecoms revenue up to USD $1.7 trillion by 2017. That’s an unprecedented number for the telecom industry, which has seen significant global growth in the past three years, especially in places like Latin America, Asia, and Africa.
This growth won’t come easy, however, and in order for revenues to meet their high expectations, many companies will have to learn how to adapt to economic challenges. While there are some bright spots in the emerging markets, especially in Latin America, there is still a global economic crisis to contend with. And even with emerging markets rising to the occasion, being adaptive to a changing economic mold is crucial. Traditional revenue streams may be tougher to drive than they once were, meaning that looking to new strategies and new business models will be critical to these telecoms’ survival and growth.
Telecoms continue to be one of the most stable growth industries in most of the world, and the mobile sector is leading the charge. Assessing this growth, as well as future growth potential, and analyzing potential market opportunities will be a big part of securing a piece of the industry’s predicted revenues over the next five years. In areas like Brazil and Mexico, growth is expected to be around 150% annually in this timespan, making good, early strategy, tantamount to staying ahead of the game in Latin America.
According to the Analysys Mason report, mobile handset data, along with fixed and mobile broadband will be the most important revenue growth areas in the region. This is especially the case with LTE technology, which has seen unprecedented deployment throughout the continent, with new networks being added quarterly, and even monthly in some cases. Mobile data’s potential in the region is growing so fast, that many telecoms, such as ENTEL and America Movil have had to expedite their deployment strategies just to keep up with demand. Though not as drastic as data, mobile voice revenue is also predicted to rise, leaving the mobile market wide open for new development.
In emerging markets such as Latin America, the revenue spike for telecoms operators has got a bright future. With the right tools, information, and strategy, carving out a share of these revenues is not only possible, but also probable. For more info on how to get connected with the top executives and decision makers in Latin American telecoms, contact us today, and find out how we can help.
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