Internet traffic in Latin America is expected to grow an average of 52% per year between 2010 and 2015, driven mainly by video, according to data from Cisco’s Visual Network Index.

In 2015, online video will account for around 60 percent of total data traffic in Latin America, with the rest split between file sharing (25.31%) and other data and web browsing (14%), Cisco director of governmental relations Giuseppe Marrara said, speaking at the ConvergeTec seminar in Sao Paulo.

More and more users are watching full episodes of TV series and feature films on their computers and, by 2015, these full-length videos will account for 49.42 percent of online videos. On the other hand, short videos will account for almost 22 percent of video traffic in Latin America, while videos streamed directly to connected TVs will be about 7.5 percent.

Content and cloud applications accounted for 44 percent of total traffic on mobile networks in Latin America in 2011 and this percentage should jump to 72 percent of all traffic on the networks of mobile operators in the region by 2015. In 2011, offload WiFi accounted for only 2 percent of total mobile traffic; volume is forecast to reache 13 percent in 2016.