A collective of mobile operators and ISPs in Brazil have launched an information campaign on mobile internet plans. The campaign uses a clear and simple language with the aim to increase consumer awareness of the service, including explanations of the franchise and its limits, practical examples of data consumption and factors that may increase consumption or affect the browsing speed, plus tips for improving the use of the data plan.

In addition to the campaign, operators are developing a series of actions to better inform customers, industry group SindiTeleBrasil announced. Among these is the adoption of a Code of Conduct, with conditions to be observed by the operators for a more clear, objective and transparent communication of offers. Taking part in the initiative are Algar, Claro, Oi, Sercomtel, TIM and Vivo.