America Movil has introduced its online music store dubbed ‘IdeasMusik’. The platform enables users to listen and download music content online. The service is provided in partnership with Universal Music, Sony Music, Warner Music and Emi Music. The IdeasMusik catalogue currently includes over 15 million songs. Negotiations with these companies lasted more than six months, said Marco Quatorze, director of value added services at America Movil and Telcel, in an interview with CNNExpansion.

Customers can opt for a weekly or monthly subscription, which will be charged to their Telcel or Telmex phone bill, to their credit card, or to IdeasMusik preloaded cards that can be acquired at Sears and Sanborns stores. For MXN 40 per week, IdeasMusik users can either download five songs or access unlimited streaming services. For MXN 75 per month users will receive unlimited streaming, while for a monthly fee of MXN 90 they will be able to download 20 songs. For MXN 150 per month, customers can access unlimited streaming and download 25 songs.

Quatorze also said that Telcel has seen over 10 million song downloads via its Ideas Streaming service launched in Mexico in February 2011. The IdeasMusik service is currently available in Mexico, Brazil and Argentina, and will gradually be launched in the other 15 Latin American countries where America Movil operates.

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