America Movil launches App Store in Latin America

America Movil has launched its iApps Application Stores powered by Appia. The platform aims to bring a comprehensive catalog of apps and games to America Movil subscribers across Latin America. The iApps Application Stores are currently available through America Movil’s operating partners Claro, Comcel, and Telcel in 18 countries across Latin America including Argentina, Chile, Brazil, Guatemala, Honduras, and Mexico.

Appia’s Application Catalog includes thousands of applications and games for Android, Blackberry, Symbian, and Java phones. The iApps Application Stores include both paid and free applications such as social media, news, weather and sports apps in Spanish, English and Portuguese. App developers including Rovio and Gameloft are distributing their app through the iApps Application store, along with Facebook, Electronic Arts, and MocoSpace. Appia’s application marketplace service provides a managed service platform for America Movil’s iApps Application Stores, including the catalog of applications as well as the platform for storefront merchandising and commerce.

America Movil has deployed the Application Stores across its operators in 18 countries, and all stores are integrated with America Movil’s billing and customer care systems.