Almost two years after starting its operations in Brazil, Twitter is planning to expand in Latin America, naming Carlos Moreira Junior to foster partnerships with content producers and celebrities in the region. The goal is to ensure that sentences or phrases preceded by the hash symbol are present in TV shows, sports broadcasts and other actions promoted by companies or by the celebrities.

The logic is that the more excitement around the service, the greater the appetite of advertisers to buy advertising space, thus ensuring growth for operations. Moreira Junior said that the first targets of this process will be Colombia, where Twitter has just opened an office, and Mexico. He expects the first results will be achieved within a space of six months.

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