Latin America reached 69.92 million pay-TV subscribers at the end of the second quarter, equivalent to 37.7 percent of all households and an increase of 5 percent compared to the year-earlier quarter, according to the latest data from Dataxis.

Brazil remains the region’s largest pay-TV market, accounting for 28.5 percent of the total, although Venezuela now has the highest home penetration rate, boosted by CANTV’s low cost model. Satellite TV was the leading pay-TV access technology with 50.1 percent of the total number of subscribers, said Dataxis. while America Movil had the highest number of recorded pay-TV subscribers at the end of Q2, accounting for 21.1 percent of the region’s total, followed by DirecTV, Televisa, Telefonica and Clarin.