Brazilian Airline Expands In-Flight Mobile Phone Services

­Brazil’s TAM Airlines has expanded its contract with OnAir, the in-flight connectivity service provider, to equip a range of single-aisle aircraft this year. Following a pilot project, TAM will install OnAir’s on-board connectivity system in 26 aircrafts. The connected aircraft are expected to start flying in the second half of this year.

TAM will set up a dedicated production line to install the system on the Airbus A319, A320, and A321 aircraft at its Technological Center in São Carlos, State of São Paulo. All the aircraft operate domestic routes and will fly to most of the 45 destinations covered by TAM in Brazil.

“The high use of on-board connectivity by our passengers has encouraged us to invest further. We noted our clients want and need to be connected while flying. To that end, we are increasing the number of aircrafts with the OnAir system to offer our customers a more complete flying experience”, said Manoela Amaro, TAM Airlines’ Marketing Officer.

TAM is the first airline in the Americas to offer on-board mobile phone services. Since October 2010, one Airbus A321 – operating between São Paulo/Guarulhos, Recife, Natal, Fortaleza, Salvador and Porto Alegre – has been equipped with the OnAir system. The service, based on Inmarsat SwiftBroadband, allows passengers to connect to a cellular network from their personal GSM handsets.
Globally, the system has already proven itself on more than 150,000 flights.

The service allows as many as eight TAM passengers to make and receive calls simultaneously on a flight, with no limits on data and text messaging. Mobile phones work in exactly the same way as in international roaming and can be activated as soon as the aircraft reaches an altitude of 4,000 metres (13,000 feet). Passengers can also use their Smartphones or BlackBerrys onboard to access e-mails or surf the Internet. Usage is charged directly by the mobile network provider to the passenger’s phone bill. Rates are set by his or her usual provider